Daniella // Ajaie Alaie
Ajaie Alaie originally spelled //Ajai Alai// is a sanskrit mantra for being in your power– It means invincible and indestructible.
Ajaie Alaie is all about mindfulness and reminding women to be mindful with their daily thoughts and actions. Each garment has an amulet on the inside of the garment at a specific energy point (a chakra), represented by a design detail, a knot, twist, dart etc...
What does a day in the life look like for you Daniella?
It varies and that's my most favorite. I'm not good with routines so I change it up a lot. Sometimes I wake up really early, go to yoga, come into the studio at 8am and have some me time– read things, sketch, think, look at fabrics etc.. before the world begins to work at around 10am and I get down to business. Sometimes I sleep in, have my morning coffee on the couch while scrolling through my phone, then walk over to my studio and get straight to work. I love spending time in my studio so I'm there all day working on various things- tech packs, production, fittings, fulfilling online orders, taking pictures and such and when night starts to come and everyone has left I feel I can relax again so I pour a glass of rose, or red and begin some more me time where I do all the above me time activities. Not always but once in a while. Sometimes I get this really good impulse and I go to the gym religiously at 6pm for weeks in a row. When I get home, I like to cook with my husband and unwind together while watching animal documentaries, or Spanish shows on Netflix (my guilty pleasure!). When I feel stuck and my creative juices are not flowing I read only. I skip the tv and submerge in a good book. It's magical how it gets me back on track.
Ajaie Alaie is a Sanskrit phrase. How did you know this was the perfect name for your brand and what is your connection to India?
The original word is Ajai Alai and it means the power within, invincible. When I started the brand I knew what I wanted to do, but I was having a hard time finding a name fitting for the philosophy but also that sounded good and attractive. One day while working on some patterns I was listening to this mantra and when I hit pause I saw the name of the mantra. It sounded beautiful to me so I googled the meaning and I couldn't believe how perfect it was. It just seemed so fitting with what I wanted to do. Basically, every time you would say Ajaie Alaie you would be telling yourself you are invincible because of your power within. I loved it. My connection to India is through my husband. He is from there and I go there twice a year. I feel one-third Indian by now and when I go to India I feel like home.